Situation This the last part of RevoBank analysis, we develop machine learning with propensity modelling using logit regression. As a Data Analyst at RevoBank, I developed a propensity model to predict customers likely to adopt the new PayLater installment feature for a targeted promotion campaign. …

Situation In this project, I’m part of Luxura’s Data Analytics team. As fashion e-commerce company, Luxura selling several luxury fashion brands. In order to expand business partnership, Luxura needed to decide which brand to prioritize as their main brand partnership based on …

Situation This is the continuation of Luxura Analysis Part 1. In this project, we continue our analysis on an individual customer’s purchase data to provide personalized insights. Backround Luxura is an e-commerce platform selling high-end fashion brands. Mr. Chu is one of their top customers …