Situation This the first part of RevoBank analysis, focused on EDA and A/B testing analysis. As a Data Analyst on RevoBank’s Card Partnerships team, I was tasked with evaluating and optimizing a 6-month promotional rewards program with RevoShop to increase credit card usage and revenue while …

Situation This the second part of RevoBank analysis, focused on segmentation analysis using RFM and K-means. As a Data Analyst on RevoBank’s Card Partnerships team, I was tasked with evaluating and optimizing a 6-month promotional rewards program with RevoShop to increase credit card usage and …

Situation This the last part of RevoBank analysis, we develop machine learning with propensity modelling using logit regression. As a Data Analyst at RevoBank, I developed a propensity model to predict customers likely to adopt the new PayLater installment feature for a targeted promotion campaign. …